Sustainability

Sustainability:

At Ifnotnow, we are committed to creating a better future through sustainable and ethical fashion. Our products are designed with care for both people and the planet. Here's how we make a difference:

• Eco-Friendly Materials: We use organic cotton (where possible), recycled fabrics, and other sustainable materials to reduce our environmental impact. Every item is made with careful consideration of its life cycle.

• Ethical Production: We partner with manufacturers who prioritise fair labour practices, safe working conditions, and environmental responsibility. We work with suppliers who are part of the Better Cotton Initiative (BCI). We also have Fairwear accredited suppliers for some of our product categories.

• Reducing Waste: Our designs focus on durability and timeless style, ensuring that our products last longer and reduce the need for constant replacements.

• Certifications: We proudly work with brands and suppliers who hold certifications like GOTS (Global Organic Textile Standard) and OEKO-TEX.
• Inks: We use inks that have OEKO-TEX accreditation to minimise environmental impact.

• Range: One of the biggest things we've done is massively reduce the number of products and options available. We want to offer fewer garments, but make better products and designs, which we know you'll love!
  • We also operate a 'made to order' service, which means we don't sit on huge volumes of uneccessary stock!

We're not perfect, but we're constantly thinking of ways in which we can improve.